Online Marketing Services
More people use search engines to locate information, products, and services on the Internet than any other means. In fact, search engines drive 93% of all internet traffic (Forrester Research, 2008). Moreover, visitors who find you through search engines are actively seeking your products or services, which indicates they are often "pre-qualified" as valuable prospects. That is where the real value of online marketing comes in and where YMetric can help.
Our Online Marketing services consist of two distinct but related practices: Search Engine Optimization (SEO) and Paid Advertising. In addition, we offer a variety of custom, à la carte services that can help supplement and strengthen any existing online marketing campaign.
Search Engine Optimization (SEO)
A good looking website is pointless if nobody can find it. Also known as "natural" or "organic" optimization, Search Engine Optimization (SEO) is the process of making a website and its content highly relevant for both search engines and searchers. So, before new customers can find you online, your website needs to be properly optimized for search engines. Whether your company requires one missing piece or a full suite of SEO services, YMetric can help your business grow online.
Need an immediate boost in targeted website traffic? Also known as "pay-per-click" (PPC) or "paid-search", Paid Advertising is the most targeted advertising medium currently available and can be customized for any industry, market, and budget level. When combined with a long-term organic optimization campaign, Paid Advertising can be a quick and efficient tool for immediately driving focused, highly targeted traffic to your website.
Custom à la carte Services
If you're in need of a particular service or simply need to outsource some work to us, YMetric offers a wide variety of custom à la carte solutions, including: Content Development (e.g. article copywriting and syndication, press release writing, re-writing and optimizing existing web copy, news feed syndication (RSS and XML), or setting up and maintaining a corporate blog), Link Building (e.g. directory submissions, premium link exchanges, custom link requests, link searches, blog reviews, and press release distribution), Social Media Marketing (e.g. online video and podcast production and distribution), and Online Reputation Management and Brand Protection Services.
In addition to our core competencies, YMetric also offers a variety of Custom Solutions and other specialized services. Some examples include: virtual PBX setup and maintenance (including toll-free VoIP and call-forwarding), click-to-call installation, customized ROI and conversion tracking, web hosting and domain registration, email and newsletter marketing, and ecommerce and online store development.